Even in today’s quickly evolving world of interactive and direct response marketing, the MoMA Store print catalog continues to be a critical revenue and multichannel traffic driver for the MoMA Store audience. Bonnie Mackay was responsible for the catalog remaining fresh, relevant, and compelling in terms of both creative direction and merchandising.
Product elevation, storytelling, and compelling visual concepts were the key goals in the development of the MoMA Store catalog. Bonnie steered the product merchandising throughout the catalog, directed the product photography, and worked to develop the key stories, resulting in an elevated presentation of the many new products each season.