Retail marketing channels and the ways in which consumers interact with brands changed dramatically during Bonnie Mackay’s tenure at The Museum of Modern Art’s Retail Division. In her roles as Creative Director and Director of Marketing, Bonnie was responsible for overseeing the extension of the MoMA Store brand across numerous interactive, direct response and social media channels. These included the launches and evolutions of the MoMAstore.org e-commerce website, email marketing campaigns, and online advertising.