The Museum of Modern Art’s acclaimed holiday card program dates back to 1954. The most successful card line by far has been the ongoing collaboration with best-selling pop-up book creator, illustrator and paper engineer, Robert Sabuda. Launched in 2002, Sabuda’s pop-up holiday cards are top sellers in MoMA’s retail channels and a highly successful wholesale line sold throughout the world.
To celebrate the tenth year of the collaboration, Bonnie invited Robert to design an oversized tabletop pop-up, which has now become an annual favorite as well. Sabuda’s delightfully intricate designs require sourcing sophisticated pre-production, production and quality control resources.